Building Legacy On and Off the Field w/Scott Smith

 

 

In this episode, TPNIL founder Mark Koesterer sat down with Scott Smith—First Team All-American, Big Ten Defensive standout, and co-founder of Blue Crest Apparel.

Scott’s journey from being ranked as one of the top high school lacrosse players in the nation to balancing the demands of college athletics and launching a start-up is nothing short of inspiring.

We dive into:

The Power of Influence: Scott shares what it means to connect with fans of all ages and how his older brother shaped his view of sports. • Resilience Through Challenges: How not playing as a freshman became a defining moment that fueled his growth both on and off the field.

Blue Crest Apparel’s Origin Story: Discover how Scott and his teammates turned a class project into a growing apparel brand that represents brotherhood, connection, and giving back to the sport they love.

The Business Vision: Learn how Blue Crest fosters a sense of belonging and how they’re leveraging social media, storytelling, and direct feedback from young fans to evolve their products.

Entrepreneurial Advice: Scott’s tips for anyone looking to launch their own business and the lessons he’s learned as a student-athlete turned entrepreneur.

Goals vs. Takeaways: We debate which is more exhilarating—a game-changing goal or a momentum-shifting takeaway.

Scott’s story is a testament to grit, vision, and the enduring power of community. Whether you’re a fan of lacrosse, an aspiring entrepreneur, or just love a great story about overcoming challenges, this episode is for you!

Tune in now to hear how Scott is making his mark on the field—and in the business world.

https://bluecrest-apparel.com

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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer
      Founder

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

      The Players NIL is built for YOU.

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