NIL as Your Launchpad

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Student-Athlete

Athletes build influence, leadership, and personal brands
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Sports Management Student

Students gain real-world consulting experience, storytelling skills, and career-ready tools.
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Sports Management Professor

Helping sports management students build real-world skills in brand development, marketing, and partnerships.
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Unlocking Influence

The NIL era brings both opportunity and confusion.

Unlocking Influence is my complimentary lecture from Launch Pad U, built on The Players NIL program, designed to help athletes and students:
✅ Build and protect their brand
✅ Tell their story with impact
✅ Network for lasting opportunities

We start with one question: What does success look like to you? Then, we chart the path to get there.

Let's Bring This Program to Your Campus

Launchpad U

This program is your first step towards success, equipping you with the essential life skills, personal branding strategies, and career planning tools to thrive.

Here’s What You’ll Gain:

  • A proven framework for personal and professional success.
  • Tools to build a standout personal brand that gets noticed.
  • Three 1-on-1 coaching sessions to craft your unique path.

NIL Toolbox

This guidebook gives you the knowledge, skills, and strategies to turn your brand, performance, and academics into lasting opportunities—on campus and beyond.

Here’s What You’ll Gain:

  • Build your personal brand with clarity and confidence.

  • Leverage athletics and academics to create real opportunities.

  • Gain lasting strategies for success in college and beyond.

Download the NIL Toolbox

Our Five Pillars of Education

Personal Brand Development
Influencer and Brand Relations
Legal, Tax, and Compliance
Philanthropy and Community Service
Financial Literacy

Partnerships

The Players NIL is united by a common mission: to make a difference in the lives of athletes. With a focus on building a strong foundation, we welcome new contributors who want to join our mission. 

Contact us today and let’s discuss and you can contrbute to our mission. 

Contact Us

Not Sure How to Get Started in NIL?

Hear directly from student-athletes in this free webinar recording.

In just 30 minutes, two successful student-athletes share their stories of how they got started in NIL, their biggest takeaways, and advice they would give to anyone looking to get involved.

Watch the Webinar

NIL Know-How in 30 Minutes

Your name is your brand, and your brand is your future.

NIL isn’t just about short-term deals—it’s about owning your story and building lasting success.

In just 30 minutes, this quick read gives you the clarity and confidence to turn today’s opportunities into tomorrow’s impact.

Get Your Copy Now



What Our Students are Saying

5 Pillars of Excellence!

The Players NIL 5 pillar course is a great educational tool for any high school or college athlete looking to leverage their brand. Beyond NIL, the course helps players understand the "why" behind their story, helping us understand how to engage with our community, establish generational wealth, and connect with like-minded brands. This course is a must for any athletes looking to prepare to thrive at the next level.
Gib Versfeld
Gib VersfeldLacrosse, Johns Hopkins University
The one biggest thing I took away was the importance of building my personal brand. Obviously, when people look at me they see a women’s basketball player at St. John’s University. They see my competitiveness and aggressiveness on the floor, but they fail to see who I am is more than just an athlete. Oftentimes I am only judged for my abilities on the floor and I am not able to show them the sides of me that I want to show, especially in regards to my future. I learned from the Players NIL the message that I want to send to people.
Jillian Archer
Jillian ArcherWomen's Basketball, St. John's University
It’s given me confidence. And I think I give others confidence because I am not at the biggest school, so if there is another girl at a school the same size as mine or smaller, they might see me and say "oh, if she can do it, I can do it too".
Mia Ewell
Mia EwellSoftball, Morgan State University

The Players NIL Podcast

The NIL Playbook, hosted by Mark Koesterer, welcomes a new guest each week to talk sports, professional development, and how to leverage valuable athletic experience to build a successful career.
 

Listen to our latest episode now! We’re on YouTube!

Watch Now

Subscribe to Our Free Newsletter

Receive NIL tips, industry updates, company updates, and other exclusive TPNIL content – delivered right to your inbox! 

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Introducing: The Players NIL

Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

Transcription

Financial Literacy
Pillar 5


The final course, Financial Literacy, will not only teach student-athletes how to manage their finances, but also how to build long-term wealth through investing and leading a financially responsible life.

Philanthropy and Community Service
Pillar 4


Giving back to the community is a critical part of brand-building and maintaining a positive association with your brand. The Philanthropy and Community Service course covers various ways for student-athletes to give back throughout the course of their career.

Legal, Tax, and Compliance
Pillar 3


In the Legal, Tax, and Compliance course, student-athletes will learn important business skills and NIL-related regulations they will need to follow. Valuable tax-related information is also included as navigating taxes as an independent contractor or starting a business can be tricky for young adults.

Influencer and Brand Relations
Pillar 2


Influencer and Brand Relations teaches student-athletes how to determine and increase their value to potential partners, negotiate deals, and commons mishaps to look out for.

Personal Brand Development
Pillar 1


In our Personal Brand Development course, student-athletes will learn why it's necessary to build your own personal brand, as well as actionable steps to take to get started. We'll also go through managing your image and controlling your narrative across multiple platforms, and critical mistakes to avoid along the way.

Enroll Now

The Five-Pillars Course is now available!

Enroll by August 31, 2022 and get it for only $525 (Reg. price $585).

Use code tpnil60 on the checkout page to redeem.

We can’t wait to help you build a brighter future.

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    Please note: The Players NIL Five-Pillars Course is currently available for purchase and the first Pillar module is live and can be accessed today! Each subsequent Pillar module will be released in the coming weeks according to our release schedule:

    Pillar 1: Personal Brand Development
    Available now!

    Pillar 2: Influencer & Brand Relations
    Available now!

    Pillar 3: Legal, Tax, and Compliance
    Available now!

    Pillar 4: Philanthropy and Community Service
    Available now!

    Pillar 5: Financial Literacy
    August 9, 2022

    Enroll Now

    Let’s get started today!

    We can’t wait to help you build a brighter future.

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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer
      Founder

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

      The Players NIL is built for YOU.

      Apply Now!

      We can’t wait to learn more about you.

        I certify that I am at least 18 years of age.*
        I have read and agree to The Players NIL Independent Contractor Agreement in the event I am selected.*