A New Scoreboard for College Athletics
Are we measuring what really matters?
For decades, college athletics has measured GPA, graduation rates, wins, APR, and community service.
But almost no one measures whether athletes are actually becoming more prepared for life after sports.
That's the opportunity.
Athlete Opportunity Intelligence™ helps athletic departments measure, improve, and benchmark the career readiness of their student-athletes.
Athletics Builds Great Competitors
But does it build opportunity?
Less than 2% of college athletes will compete professionally.
100% will build careers.
Today’s employers care about:
- Relationships
- Communication
- Leadership
- Professional networking
- Personal branding
- Career readiness
Yet very few athletic departments have a way to measure those outcomes.
What Gets Measured Gets Improved - Imagine If Athletic Departments Could Measure Both?
Traditional Metrics
- GPA
- Graduation Rate
- APR
- Community Service
- Participation
- Eligibility
- Team Success
Opportunity Metrics
- Personal Network
- Alumni Relationships
- Informational Interviews
- Internship Experience
- Mentor Relationships
- Career Readiness
- Opportunity Score
The Research - Latest Insights
For Athletic Leaders
We help athletic departments:
- Understand athletic career readiness
- Benchmark development efforts
- Improve long-term outcomes
- Demonstrate institutional impact
- Prepare athletes for life beyond sports
About Mark
Helping athletic departments rethink athlete development.
- 70+ presentations nationwide
- Author of Unlocking Influence
- Founder of The Players NIL
- Creator of Athlete Intelligence Opportunity™
The Question Every Athletic Department Should Be Asking
Are we measuring what matters most?
Let’s start the conversation.
