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Comprehensive NIL Coaching and Guidance for High School and College Student-Athletes

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Preview Our Interactive Online Course

Preview the Five Pillars Course for FREE!

Also included with your course preview is a 5-day NIL crash course delivered to your inbox that includes tips, videos, and other complimentary resources to get you started.

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NIL is for Everyone

We’ve heard from countless athletes, coaches, and administrators, and the message is the same: NIL education is critical for everyone. From the Division I college athlete to the high school junior starting the college recruiting process, there are NIL opportunities available to you. 

If you are just starting out in your NIL journey or don’t know where to begin, we are here to help. We’ve simplified the process and broken it down into an online game plan to help you make the best decisions about your potential NIL opportunities. 

And while NIL can certainly serve you in college, you’ll also develop professional skills that will give you a head start in your career after college. 

Let’s maximize your potential.

Browse Plans

Our Five Pillars of Education

Personal Brand Development
Influencer and Brand Relations
Legal, Tax, and Compliance
Philanthropy and Community Service
Financial Literacy

Not Sure How to Get Started in NIL?

Hear directly from student-athletes in this free webinar recording.

In just 30 minutes, two successful student-athletes share their stories of how they got started in NIL, their biggest takeaways, and advice they would give to anyone looking to get involved.

Watch the Webinar
  • The Players NIL
  • Five-Pillars Course

Your Future Begins Now

The Players NIL is an online educational program that equips you with the financial and brand building skills to navigate NIL opportunities.

We are not a brand representative or a deal maker. We educate and develop your intellectual property and give you the tools to make the best decisions about your NIL opportunities.

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What Our Students are Saying

5 Pillars of Excellence!

The Players NIL 5 pillar course is a great educational tool for any high school or college athlete looking to leverage their brand. Beyond NIL, the course helps players understand the "why" behind their story, helping us understand how to engage with our community, establish generational wealth, and connect with like-minded brands. This course is a must for any athletes looking to prepare to thrive at the next level.
Gib Versfeld
Gib VersfeldLacrosse, Johns Hopkins University
The one biggest thing I took away was the importance of building my personal brand. Obviously, when people look at me they see a women’s basketball player at St. John’s University. They see my competitiveness and aggressiveness on the floor, but they fail to see who I am is more than just an athlete. Oftentimes I am only judged for my abilities on the floor and I am not able to show them the sides of me that I want to show, especially in regards to my future. I learned from the Players NIL the message that I want to send to people.
Jillian Archer
Jillian ArcherWomen's Basketball, St. John's University
It’s given me confidence. And I think I give others confidence because I am not at the biggest school, so if there is another girl at a school the same size as mine or smaller, they might see me and say "oh, if she can do it, I can do it too".
Mia Ewell
Mia EwellSoftball, Morgan State University

New Release

NIL for All: A 30-Minute Guide to NIL

Now available for purchase on Amazon!

Get My Copy

The NIL Playbook

The NIL Playbook, hosted by Mark Koesterer, welcomes a new guest each week to talk sports, professional development, and how to leverage valuable athletic experience to build a successful career.
 

Listen to our latest episode now! We’re on Spotify, iHeartRadio, and everywhere else you listen to podcasts.

Frequently Asked Questions

The Five Pillars Course is a comprehensive online course that covers 5 key areas surrounding NIL. It is meant to provide student-athletes, parents, coaches, and athletic administrators with a strong foundational knowledge of NIL and how it can be effectively leveraged to the athlete’s advantage.

Pillar 1: Personal Brand Development
Pillar 2: Influencer and Brand Relations
Pillar 3: Legal, Tax, and Compliance
Pillar 4: Philanthropy and Community Service
Pillar 5: Financial Literacy

You can read more about each individual pillar on this page.

This is an online, self-guided course. You can take it at your own pace, go back and review previous modules as needed, and take your time – it’s all up to you!

The course contains 5 modules. Each module will take approximately one hour to complete, therefore the entire course will generally take about 5 hours total.

  • High school student-athletes – especially those just starting their journey. 
  • College student-athletes – especially those who don’t think NIL opportunities are for them. 
  • Parents of student-athletes who want to help their kids
  • Coaches who want to be versed in the NIL landscape
  • High school and college administrators that want to provide their student-athletes
  • Anyone who values learning professional development and personal brand building skills.

Because there are NIL opportunities for every student-athlete right now. A strong NIL road map teaches critical life skills including personal branding, money management, taxes, social media and philanthropic endeavors – valuable skills for life after college sports.

While NIL rules have been loosened at the college level and more states allow high school student-athletes to monetize their NIL rights, student-athletes everywhere and at every level shouldn’t wait until college to start building their personal brands.

With ongoing text, email, and one-on-one help, we are available to help you get started or continue learning today.

We also offer one-on-one consultations – contact us and we can schedule a call to help you figure out your NIL goals and how to reach them.

Don’t see your question? 

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    © 2023 The Players NIL

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      Introducing: The Players NIL

      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Transcription

      Financial Literacy
      Pillar 5


      The final course, Financial Literacy, will not only teach student-athletes how to manage their finances, but also how to build long-term wealth through investing and leading a financially responsible life.

      Philanthropy and Community Service
      Pillar 4


      Giving back to the community is a critical part of brand-building and maintaining a positive association with your brand. The Philanthropy and Community Service course covers various ways for student-athletes to give back throughout the course of their career.

      Legal, Tax, and Compliance
      Pillar 3


      In the Legal, Tax, and Compliance course, student-athletes will learn important business skills and NIL-related regulations they will need to follow. Valuable tax-related information is also included as navigating taxes as an independent contractor or starting a business can be tricky for young adults.

      Influencer and Brand Relations
      Pillar 2


      Influencer and Brand Relations teaches student-athletes how to determine and increase their value to potential partners, negotiate deals, and commons mishaps to look out for.

      Personal Brand Development
      Pillar 1


      In our Personal Brand Development course, student-athletes will learn why it's necessary to build your own personal brand, as well as actionable steps to take to get started. We'll also go through managing your image and controlling your narrative across multiple platforms, and critical mistakes to avoid along the way.

      Enroll Now

      The Five-Pillars Course is now available!

      Enroll by August 31, 2022 and get it for only $525 (Reg. price $585).

      Use code tpnil60 on the checkout page to redeem.

      We can’t wait to help you build a brighter future.

        Sport*

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        Please note: The Players NIL Five-Pillars Course is currently available for purchase and the first Pillar module is live and can be accessed today! Each subsequent Pillar module will be released in the coming weeks according to our release schedule:

        Pillar 1: Personal Brand Development
        Available now!

        Pillar 2: Influencer & Brand Relations
        Available now!

        Pillar 3: Legal, Tax, and Compliance
        Available now!

        Pillar 4: Philanthropy and Community Service
        Available now!

        Pillar 5: Financial Literacy
        August 9, 2022

        Enroll Now

        Let’s get started today!

        We can’t wait to help you build a brighter future.

          Sport*

          Sport 2

          Sport 3

          Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

          Mark Koesterer
          Founder

          Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

          At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

          It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

          The Players NIL is built for YOU.

          Apply Now!

          We can’t wait to learn more about you.

            I certify that I am at least 18 years of age.*
            I have read and agree to The Players NIL Independent Contractor Agreement in the event I am selected.*