Today on The Players NIL: Industry Insider Podcast, we’re joined by Brendan Shaw—a dynamic business development and leadership executive whose career spans sports, entertainment, technology, and finance. Brendan has successfully driven organizational growth and transformative initiatives across industries, specializing in strategic partnerships, operational efficiency, and scaling early-stage companies.

He’s also connected to GameRun.ai, a cutting-edge AI SaaS platform designed specifically for the sports industry. GameRun.ai brings together artificial intelligence and industry expertise to help athletic programs streamline operations, optimize performance, and unlock new ways of managing talent and facilities.

In this episode, Brendan dives deep into some of the biggest shifts impacting the hockey world today. We talk about the NIL era and how it’s reshaping youth, junior, and collegiate hockey—from recruiting and budgets to travel and player opportunities. He also shares insights on how AI is opening doors for better athlete evaluation, training, and development, even using something as simple as a phone camera to capture meaningful performance data.

We’ll explore how GameRun IQ measures not just skills, but also sportsmanship, hustle, and teamwork, and why hockey is perfectly positioned for real NIL opportunities. If you’re interested in the future of sports technology and what it means for athletes, teams, and organizations, you won’t want to miss this conversation.