Marketing Is About the Stories You Tell
“Marketing is no longer about the stuff you make but the stories you tell.”
Seth Godin, Bestselling Author and Blogger
The digital age has given rise to a new influential figure known as “influencers.” These individuals sway people’s behaviors and choices, shaping opinions and preferences across various digital platforms such as Instagram, YouTube, podcasts, TikTok, and blogs.
hashtagInfluencers are not just virtual faces; they forge personal connections with their followers, fostering trust and rapport. This bond gives them substantial influence over their audience, influencing their purchasing decisions, lifestyle choices, and societal norms, and fostering a sense of belonging.
hashtagAthletes as influencers have become a prominent and rapidly growing segment of the marketing landscape, offering exciting opportunities for athletes and creatives to harness their influence.
If you want to explore how to capitalize on your status as an athlete or a creative, I’d be happy to discuss the potential opportunities with you.
