Beyond the Game

NIL Coaching to Help Student-Athletes Develop Essential Life Skills

As a coach or athletic administrator, you have a unique opportunity – as well as a responsibility – to help your student-athletes develop the skills and knowledge they need to succeed in all areas of life, not just on the field.

We’ve condensed hundreds of hours of life skills content from some of the leading NIL and business thought leaders in the country to form the basis of our coaching program. Our support is scheduled around the lives of student-athletes, so they can prioritize their academic and athletic efforts, while improving their skills off the field.

By fostering an environment of trust, respect, and support, you can create a culture that values the whole person, not just their athletic abilities.

What our students say

Beyond NIL, the course helps players understand the "why" behind their story, how to engage with our community, establish generational wealth, and connect with like-minded brands. This course is a must for any athletes looking to prepare to thrive at the next level.

Gib Versfeld
Johns Hopkins University

The biggest thing I took away was the importance of building my personal brand. Oftentimes I am only judged for my abilities on the floor and I am not able to show them the sides of me that I want to show. I learned from the Players NIL the message that I want to send to people.

Jillian Archer
St. John's University

It’s given me confidence. And I think I give others confidence because I am not at the biggest school, so if there is another girl at a school the same size as mine or smaller, they might see me and say "oh, if she can do it, I can do it too".

Mia Ewell
Morgan State University

With the new NIL laws, it’s essential for coaches and administrators to take a proactive approach to NIL education and support for their student-athletes.

By providing educational resources, you can help your student-athletes build financial literacy, marketing, and entrepreneurial skills that will serve them well beyond their athletic careers. 

Discover your path to success

Get Started Today
We offer personalized game plans tailored to fit your program’s needs. Let’s take the first step in helping your student-athletes in NIL.

Options include in-person and online consulting for individuals or groups of coaches and administrators.

Please reach out to Mark Koesterer ([email protected]) to discuss how we can help your program succeed.

They deserve it.

As their coach or administrator, this is your opportunity to invest in your student-athletes and pave the way to a brighter future for them and their families.

Invest in your players’ success and get in touch with us today to find out how we can help. 

Enroll Now

The Five-Pillars Course is now available!

Enroll by August 31, 2022 and get it for only $525 (Reg. price $585).

Use code tpnil60 on the checkout page to redeem.

We can’t wait to help you build a brighter future.


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    Please note: The Players NIL Five-Pillars Course is currently available for purchase and the first Pillar module is live and can be accessed today! Each subsequent Pillar module will be released in the coming weeks according to our release schedule:

    Pillar 1: Personal Brand Development
    Available now!

    Pillar 2: Influencer & Brand Relations
    Available now!

    Pillar 3: Legal, Tax, and Compliance
    Available now!

    Pillar 4: Philanthropy and Community Service
    Available now!

    Pillar 5: Financial Literacy
    August 9, 2022

    Enroll Now

    Let’s get started today!

    We can’t wait to help you build a brighter future.


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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

      The Players NIL is built for YOU.

      Apply Now!

      We can’t wait to learn more about you.

        I certify that I am at least 18 years of age.*
        I have read and agree to The Players NIL Independent Contractor Agreement in the event I am selected.*