Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results. 

The Power of Social Media

Aaron Eisman

Author & Social Media Consultant

Growing up around sports, Aaron Eisman always knew that he wanted a career in athletics. Among the majority of us who didn’t grow up to be a professional athlete, he used the writing and reporting skills he developed in school and at work to build himself a successful career in social media. He later published a book detailing the changes and influence that social media has had on the sports industry, The Evolution of Sports Social Media.

In this week’s episode, Aaron tells us about how social media platforms are essentially our personal and business media outlets to the world. He then discusses the importance and benefits of sharing content in a positive way.

Aaron’s final advice to today’s youth is to follow your passion. He advises against taking a job just because it pays the bills; do something that you are passionate about and that brings you happiness.

Visit Aaron’s website: www.aaronsiegaleisman.com
Order his book on Amazon: The Evolution of Sports Social Media

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        Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

        Mark Koesterer
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        Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

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