Eddie Taylor, Director of NIL & Innovation

 

Today’s guest is Eddie Taylor, Director of Name, Image, and Likeness (NIL) at the University of Cincinnati.

He helps student-athletes to maximize their NIL potential and to create lasting opportunities beyond the field. With a background in sports administration, compliance, and event management from LSU and Team USA Powerlifting, Eddie has the privilege of working at the intersection of sports, business, and education.

In this podcast, we explore the ever-evolving world of NIL, sports innovation, and athlete branding, featuring thought-leaders and industry experts shaping the future of athletics. We discuss everything from NIL legislation and emerging technologies to how student-athletes can leverage their platforms to create long-term career success. These are the topics that are shaping the future of sports, and we’re here to give you an inside look.

Today’s episode is no different, as we delve into the transformative role of NIL in the student-athlete experience. Whether you’re an athlete, administrator, or fan, this is where you’ll find insider knowledge on how NIL is not just changing the game but empowering student-athletes to take control of their futures.

So, let’s dive in and unlock the industry’s secrets with today’s special guest!

– 00:50: How an undersized football player in Texas used his experience as motivation

– 1:35: Using his football strength training to find a new journey in powerlifting

– 3:35: The lessons learned as an undersized HS football player

– 6:00: What does his role at Cincinnati entail

– 7:40: What were some of the early challenges of administrating NIL

– 11:00: What happens if you work in a field where building a personal brand sets you apart

– 14:00: How do you protect athletes from improper deals

– 16 45: Step-by-step advice for athletes who want to engage in NIL

– 17:30: How to capitalize on your sport’s success

– 18:00: Not all athletes are ready for the spotlight

– 20:00: How he is preparing for the future of NIL

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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer
      Founder

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

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