In this episode, we sit down with Jonathon Stern, founder of Rally, to explore the powerful crossroads of sports, celebrity, and community. A lifelong sports fan from Southern California, Jonathon shares how his passion for the game has fueled his career and shaped his vision for empowering athletes and fans alike.

From his early experiences at Red Bull to working alongside Jay Williams and Giannis Antetokounmpo, Jonathon has seen firsthand how athletes can build influence far beyond the court.

He dives into:

– How the relationship between athletes and fans has transformed in the last 20 years.

– What truly makes an athlete a great influencer, on and off the field.

– The importance of authenticity, self-awareness, and constant dialogue with fans.

– How Rally is working to support not just the top athletes, but the 98% who often struggle financially, helping them create sustainable opportunities and direct connections with their communities.

With over 70 million passionate sports fans in the U.S., the opportunities are endless. Jonathon unpacks what’s missing in today’s college athletics landscape and how innovation can close the gap.

💡 “So much comes down to how much you want it, and what you’re willing to do to get it.”

Tune in for an insider’s perspective on where sports, influence, and opportunity collide.