5 NIL Tips from an NFL Player Turned Entrepreneur

Ray Austin

Co-Founder & Commissioner, Fan Controlled Football
Chief Brand Officer, ATHLYT

This week's guest is Ray Austin, who is co-founder and commissioner of Fan Controlled Football as well as CBO of ATHLYT. Previously, he was a defensive back for the Chicago Bears for 5 years and played football at the University of Tennessee, where he received his Bachelor's degree in Psychology.

Ray shares many important memories of his athletic career - both the highs and the lows. He discusses things he did that brought him success, and shares the challenges he faced and mistakes made along the way. He also shares the valuable skills he gained while trying to get into his dream school, which continue to serve him in his career today.

Lastly, he offers his guidance and advice to young athletes on how to navigate NIL opportunities today in our digital environment.

In this episode:
  • The most important thing he learned as a college athlete
  • Why you need to view yourself, the athlete, as a business
  • The value of networking while you are still in school and have a captive audience
  • Specific, actionable items you can do right now to improve your personal brand and open yourself up to more NIL opportunities
  • What you can do to make the best decisions about your NIL and your career

Learn more about Ray Austin:
Learn more about Fan Controlled Football:
Learn more about ATHLYT:
Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer
      Founder

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

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