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June 13, 2022

The Players NIL Announces Alex Fourney to Lead Sales and Growth Strategy

Global sales leader Alex Fourney joins The Players NIL to accelerate growth.

LOS ANGELES, CA – June 13, 2022 – The Players NIL (TPNIL) is proud to announce that veteran technology executive Alex Fourney will use his global leadership expertise to lead the organization’s business development efforts and consulting services.

In this new role, Fourney will oversee TPNIL’s growth strategy as it unveils its flagship Five-Pillars course for student-athletes in early July. Fourney will also fill a strategic position by rolling out consulting services for high school and college athletic administrators, an exciting new development that will provide NIL education to athletic support staff.

“The Players NIL is keenly focused on education, and I am excited for the opportunity to work with such talented and knowledgeable individuals. While TPNIL is a perfect fit with my previous experience and skills, this opportunity to work in the athletic community goes back to my roots and my lifetime of association with sports as a player and coach,” said Alex Fourney. “My objective is to use The Players NIL education platform to provide insight, perspective and guidance to high school and college athletes and their families, and to the school administrators working to help them navigate the NIL landscape.”

Alex Fourney, a former Bucknell football alum, spent more than 30 years with CA Technologies and Broadcom in various senior leadership positions, responsible for software sales, consulting services, and education.

“As The Players NIL continues to develop a world-class curriculum, we’re excited to add to our development team. Alex has professional experience with enterprise software sales, LMS partnerships, and technical software licensing,” said Mark Koesterer, founder of The Players NIL. “As a former collegiate athlete and a parent of athletes, Alex’s personal experience will help us to create amazing relationships and develop strong customer ties.”

About The Players NIL:
The Players NIL is an online educational platform that helps student-athletes make the best decisions about their NIL opportunities. The core curriculum provides student-athletes with the necessary tools to build a holistic NIL brand that aligns with their personal values and goals. Upon completion of the core curriculum, The Players NIL will offer student-athletes additional resources and continuing education as they transition into their professional careers.

Enroll Now

The Five-Pillars Course is now available!

Enroll by August 31, 2022 and get it for only $525 (Reg. price $585).

Use code tpnil60 on the checkout page to redeem.

We can’t wait to help you build a brighter future.


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    Please note: The Players NIL Five-Pillars Course is currently available for purchase and the first Pillar module is live and can be accessed today! Each subsequent Pillar module will be released in the coming weeks according to our release schedule:

    Pillar 1: Personal Brand Development
    Available now!

    Pillar 2: Influencer & Brand Relations
    Available now!

    Pillar 3: Legal, Tax, and Compliance
    Available now!

    Pillar 4: Philanthropy and Community Service
    Available now!

    Pillar 5: Financial Literacy
    August 9, 2022

    Enroll Now

    The Five Pillars Course is available for $249. Take advantage of our end of summer offer and get 10% off if you purchase before Oct. 7, 2022.

    Use code intro10 on the checkout page to redeem.

    We can’t wait to help you build a brighter future.


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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

      The Players NIL is built for YOU.

      Apply Now!

      We can’t wait to learn more about you.

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        I have read and agree to The Players NIL Independent Contractor Agreement in the event I am selected.*