Our Team

Team Roster

Our diverse and dynamic team was collectively brought together by two things we all share in common: a love of sports and a passion for helping young people succeed.

The Players NIL Founders

Mark Koesterer
Founder

John Fitzpatrick
Vice President of Operations

Educational Consultants

Dave Meluni
Pillar 1: Personal Brand Development

Josh Rosen
Pillar 2: Influencer & Brand Relations

Mit Winter
Pillar 3: Legal, Tax, & Compliance

Liz Eastin
Pillar 4: Philanthropy & Community Service

Ella Eastin
Pillar 4: Philanthropy & Community Service

Ryan Schachtner
Pillar 5: Financial Literacy

Michelle Meyer
On-Campus Coordinator

The Players NIL Staff

Alex Fourney
Sales Leader

Alexis Moore
Marketing Manager

Mary Colon
Social Media Manager

Eric Brown
Graphic Designer

Be Part of the Action

Are you well-versed in the world of NIL and looking to contribute to the guidance and success of student-athletes? We are always open to partnerships with contributors. Contact us today!

Mark Koesterer
Founder

Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

The Players NIL is built for YOU.

John Fitzpatrick
Vice President of Operations

As Partner and Vice President of Operations, John oversees day-to-day operations and is responsible for the company's growth, partnerships and marketing.

Prior to co-founding The Players NIL, John helped lead the B2B marketing efforts for NFL Players Inc., the licensing and marketing arm of the NFL Players Association. John also serves as a Capstone Advisor for the Georgetown University Sports Industry Management program.

Dave Meluni
Curriculum Leader
Pillar 1: Personal Brand Development

Dave Meluni, Assistant Teaching Professor at Syracuse University and a leading NIL authority, is overseeing the first pillar – Personal Brand Development – where student-athletes learn how to effectively develop their personal brand, and market and position themselves to potential brand partners.

Josh Rosen
Curriculum Leader
Pillar 2: Influencer and Brand Relations

Josh Rosen is the Founder and CEO of TRG Sports, a brand management agency working with athletes, influencers, and organizations to build scalable and sustainable businesses. TRG Sports focuses on three primary areas: social media marketing, event management and product offerings. He has worked on deals with brands including Walmart, Microsoft, PUMA, TIAA Financial Services, Dick’s Sporting Goods and Urban Outfitters. Rosen is passionate about assisting student-athletes and young professionals as they begin their careers and is committed to providing them the resources to be successful.

Rosen holds a BA in Business Management Sports Administration from the University of Miami (FL).

Mit Winter
Curriculum Leader
Pillar 3: Legal, Tax, and Compliance

Mit Winter is an attorney with Kennyhertz Perry LLC and is recognized as an expert on NIL laws, policies, and bylaws, and college sports law in general. He has represented college athletes, businesses, and NIL collectives in a variety of NIL deals, has provided NIL counsel and advice to college coaches and other athletics personnel, and has represented clients such as universities and conferences in many other college sports law matters. In addition to being an attorney, Mit played Division I college basketball at William & Mary where he was four-year letterwinner and CAA Scholar-Athlete selection. Because of the combination of his experience as a former college athlete and his expertise in college sports law matters, Mit is able to provide clients with practical, real world guidance on NIL and other legal issues that arise in connection with college sports. Mit is also frequently sought out by the media and others to provide commentary and guidance on the latest NIL and college sports developments, and has been featured in publications such as Sports Illustrated, Bloomberg, and The Washington Post..

Liz Eastin, CFRE
Curriculum Leader
Pillar 4: Philanthropy & Community Service

Liz Eastin is a development and fundraising leader with more than 20 years’ experience overseeing philanthropic programs and fundraising events at nonprofit organizations and institutions of higher education. Currently the Chief Development Officer for midsize nonprofit Laura’s House, she is simultaneously completing her Master of Arts in Philanthropic Studies at the Indiana University Lilly Family School of Philanthropy, a school dedicated to increasing global understanding of philanthropy and improving its practice.

Liz has 21 years of experience in higher education in administrative, leadership and advancement positions overseeing volunteers and philanthropic endeavors for various academic and research programs.

In previous roles, she recruited and lead the largest team of participants in the annual Alzheimer’s Association Memory Walk for six years, coordinating teams of more than 300 members each year.

She also served as a board member for both Irvine Novaquatics and Northpark Riptide swim teams, where her daughters participated and coordinated all athlete and parent volunteer operations including leading logistics for Special Olympics Southern California competitions in Irvine, California.

Liz spearheaded fundraisers for athletes to engage in community service projects through special events - including SoCal Joy Splash - raising funds for the Jessie Rees Foundation as well as Todd Rocks Leukemia.

She has also raised two D-1 athletes who competed in swimming at Stanford University and the University of Michigan.

As a parent, Liz instilled the value and importance of helping others in their community by actively seeking out opportunities for the family and prioritizing volunteering while balancing busy training, school, and work schedules.

Liz and her daughters have volunteered, held leadership positions, and advocated for a variety of charities together through their participation in National Charity League, Crean Lutheran High School Servant Leadership, and as part of their swim teams during junior high and high school years. Both daughters, now retired from swimming, continued to be active volunteers throughout their college experience and beyond.

Ella Eastin
Curriculum Leader
Pillar 4: Philanthropy & Community Service

Ella Eastin is a former professional swimmer, representing the United States National Team five years in a row. She had a successful collegiate athletic career representing the Stanford Cardinal, becoming a 12-time NCAA National Champion, Four-time American and NCAA Record Holder, and the first woman to win the 400 yard individual medley four years in a row. She completed a Bachelors of Science in Human Biology and led the Stanford Student Athlete Advisory Committee Community Service group throughout her time at Stanford, integrating philanthropy into her life as a student-athlete. Hoping to improve care for those living with complex chronic illness and disability, Ella is pursuing a Medical Degree at Stanford University School of Medicine.

Ryan Schachtner
Curriculum Leader
Pillar 5: Financial Literacy

Ryan Schachtner, ranked among the Top 10 Finance Entrepreneurs in 2022 by Entrepreneur Magazine, is leading the fifth pillar - Financial Literacy - where student-athletes learn how to manage their finances, develop an investment strategy, and grow their wealth.

Alex Fourney
Sales Leader

Alex is responsible for new business development and sales of our LMS software and consulting services.

Alex is a veteran technology executive with global management experience. Prior to joining The Players NIL, he spent more than 30 years with CA Technologies and Broadcom in various senior leadership positions responsible for software sales, consulting services and education.

Alexis Moore
Marketing Manager

Alexis Moore is responsible for website development as well as supporting The Players NIL's overall marketing strategy.

Moore earned her bachelor's degree at the University of California, Santa Barbara. Based in Hermosa Beach, CA, when she is not helping businesses develop their digital presence, she spends her free time on the beach or the hiking trail with her dog.

Mary Colon
Social Media Manager

Mary graduated from Michigan State University with a degree in Advertising and coursework in broadcast journalism. In addition to leading The Players NIL social media strategy, she works in influencer management. Mary enjoys sports and even danced for the NBA, which allowed her to grow her network in the sports industry.

Financial Literacy
Pillar 5


The final course, Financial Literacy, will not only teach student-athletes how to manage their finances, but also how to build long-term wealth through investing and leading a financially responsible life.

Philanthropy and Community Service
Pillar 4


Giving back to the community is a critical part of brand-building and maintaining a positive association with your brand. The Philanthropy and Community Service course covers various ways for student-athletes to give back throughout the course of their career.

Legal, Tax, and Compliance
Pillar 3


In the Legal, Tax, and Compliance course, student-athletes will learn important business skills and NIL-related regulations they will need to follow. Valuable tax-related information is also included as navigating taxes as an independent contractor or starting a business can be tricky for young adults.

Influencer and Brand Relations
Pillar 2


Influencer and Brand Relations teaches student-athletes how to determine and increase their value to potential partners, negotiate deals, and commons mishaps to look out for.

Personal Brand Development
Pillar 1


In our Personal Brand Development course, student-athletes will learn why it's necessary to build your own personal brand, as well as actionable steps to take to get started. We'll also go through managing your image and controlling your narrative across multiple platforms, and critical mistakes to avoid along the way.

Enroll Now

The Five-Pillars Course is now available!

Enroll by August 31, 2022 and get it for only $525 (Reg. price $585).

Use code tpnil60 on the checkout page to redeem.

We can’t wait to help you build a brighter future.

    Sport*

    Sport 2

    Sport 3

    Please note: The Players NIL Five-Pillars Course is currently available for purchase and the first Pillar module is live and can be accessed today! Each subsequent Pillar module will be released in the coming weeks according to our release schedule:

    Pillar 1: Personal Brand Development
    Available now!

    Pillar 2: Influencer & Brand Relations
    Available now!

    Pillar 3: Legal, Tax, and Compliance
    Available now!

    Pillar 4: Philanthropy and Community Service
    Available now!

    Pillar 5: Financial Literacy
    August 9, 2022

    Enroll Now

    The Five Pillars Course is available for $249. Take advantage of our end of summer offer and get 10% off if you purchase before Oct. 7, 2022.

    Use code intro10 on the checkout page to redeem.

    We can’t wait to help you build a brighter future.

      Sport*

      Sport 2

      Sport 3

      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Apply Now!

      We can’t wait to learn more about you.

        I certify that I am at least 18 years of age.*
        I have read and agree to The Players NIL Independent Contractor Agreement in the event I am selected.*