Why Community Involvement is Key in Building a Brand
Author, The Game Plan
Co-Founder, B2G Sports
This week we are joined by Henry J. Bell, author of The Game Plan and co-founder of B2G Sports.
Growing up in a sports-oriented family, Henry discovered his talent in athletics at a young age, but struggled with academics while in school. As a result he wanted to help other young athletes in similar situations. Finding inspiration in Sonny Vaccaro’s elite basketball camps, he founded B2G Elite Camps to bring the same level of personalized attention to football players. His innovative camps blended athletic training with academic training by inviting guest speakers as well as teaching athletes the business side of sports – which eventually led to the inspiration behind his book.
Watch the full episode to learn how B2G Elite Camps are changing the game for football, plus his top tips for young athletes who are building a NIL brand.
In this episode:
- How athletics helped him through academic struggles as a student
- What a viral internet video taught him about building a brand
- The top 3 things to focus on when building a NIL brand
- Why community involvement is key for success in NIL
Learn more about Henry Bell:
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