The Importance of Telling Your Story

Yogi Roth

Storyteller. Explorer. Media Personality

Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results. Some of our content may also include referral links. If you make a purchase using our referral link, we may earn a commission. As an Amazon Associate I earn from qualifying purchases. Thank you for supporting our mission to educate young athletes.

Yogi Roth joins us this week to share the importance of storytelling as it relates to NIL and how athletes can effectively tell their story while building their brand. His lengthy list of titles and accomplishments include Pac-12 Networks college football analyst, Award-Winning Filmmaker, Scholar, NYT Best-Selling Author, accomplished Coach, Motivational Speaker, Media Personality, Host, and World Traveler. 

As a broadcaster, Yogi is perfectly positioned to demonstrate how important it is to share your story both on and off the field. He shares valuable tips for athletes on how to showcase who you are and what you stand for, plus how to use your image developed as an athlete to benefit you after your athletic career is over.

In this episode:

  • How the words of his 4th grade basketball coach still motivate him today
  • His philosophy on coaches, power 5 schools, influencers, and social media
  • What he wants athletes to focus on as they are building their brand
  • How to differentiate between your brand and your story – and effectively showcase both
  • The inspiration behind his book, 5-Star QB: It’s Not About the Stars, It’s About the Journey

Learn more about Yogi Roth:

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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer
      Founder

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

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