Yogi Roth joins us this week to share the importance of storytelling as it relates to NIL and how athletes can effectively tell their story while building their brand. His lengthy list of titles and accomplishments include Pac-12 Networks college football analyst, Award-Winning Filmmaker, Scholar, NYT Best-Selling Author, accomplished Coach, Motivational Speaker, Media Personality, Host, and World Traveler. 

As a broadcaster, Yogi is perfectly positioned to demonstrate how important it is to share your story both on and off the field. He shares valuable tips for athletes on how to showcase who you are and what you stand for, plus how to use your image developed as an athlete to benefit you after your athletic career is over.

In this episode:

• How the words of his 4th grade basketball coach still motivate him today
• His philosophy on coaches, power 5 schools, influencers, and social media
• What he wants athletes to focus on as they are building their brand
• How to differentiate between your brand and your story – and effectively showcase both
• The inspiration behind his book, 5-Star QB: It’s Not About the Stars, It’s About the Journey

Learn more about Yogi Roth:

• Website: https://www.yogiroth.com/
• Linkedin: Yogi Roth
• Instagram: @yogiroth
• Twitter: @yogiroth