We are thrilled to welcome Fiona Green, Founder and CEO of ProDataStack, an AI-supported software platform empowering professional athletes with control and access to their own data. Fiona is also the Founder and CEO of Winners, a leading CRM and data consultancy in the sports industry.

In our conversation, Fiona shares why—despite not being a sports fan herself—she’s passionate about the business of sports and the way it unites communities worldwide. We dive into her memorable experience working the 1994 FIFA World Cup in New York City and how the upcoming 2026 World Cup will transform the sports marketing landscape across North America, including the rebranding of MetLife Stadium for the finals.

Fiona also unpacks the cultural differences between European and American sports fans, touches on NIL’s role in strengthening athlete loyalty, and explains how data is now the most powerful tool for sponsorships, brand value, and athlete influence. From micro-influencers to the rise of athletes as brands, Fiona offers insight into how the sports industry is evolving—and how ProDataStack is helping to lead the charge.

This is a conversation about passion, business, and the power of data in shaping the future of sports. Let’s dive in!

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The Five-Pillars Course is now available!

Enroll by August 31, 2022 and get it for only $525 (Reg. price $585).

Use code tpnil60 on the checkout page to redeem.

We can’t wait to help you build a brighter future.

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    Please note: The Players NIL Five-Pillars Course is currently available for purchase and the first Pillar module is live and can be accessed today! Each subsequent Pillar module will be released in the coming weeks according to our release schedule:

    Pillar 1: Personal Brand Development
    Available now!

    Pillar 2: Influencer & Brand Relations
    Available now!

    Pillar 3: Legal, Tax, and Compliance
    Available now!

    Pillar 4: Philanthropy and Community Service
    Available now!

    Pillar 5: Financial Literacy
    August 9, 2022

    Enroll Now

    Let’s get started today!

    We can’t wait to help you build a brighter future.

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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer
      Founder

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

      The Players NIL is built for YOU.

      Apply Now!

      We can’t wait to learn more about you.

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