When the NIL era began, the floodgates opened. Companies rushed in, chasing opportunities—but most focused on making money from athletes rather than investing in them. Education was promised, but too often it was tied to selling a platform or taking commissions that exceeded 20%.

What was missing?

Real guidance on financial health, mental well-being, and long-term vision.

Now, entering the fourth academic year of NIL, I believe athletes are starting to recognize their power and searching for the right way to use it.

That’s why The Players NIL exists:

✅ Long-term sustainability

✅ Education first

✅ No predatory practices

✅ Focus on building a future, not just cashing in

I’ve recorded a short 7-minute episode of my Just Thinking podcast where I share what I’ve seen in these first years of NIL—across college and now high school athletics—and why I believe we’re finally at a turning point.

I’d love for you to take a listen and let me know your thoughts.

Together, we can make sure NIL is about more than transactions—it’s about transformation.