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August 19, 2022

The Players NIL Named an Official NIL Education Partner of New York State Athletic Administrators Association

NEW YORK, Aug. 19, 2022The Players NIL (TPNIL), a center of excellence that guides student-athletes through the high school recruiting process and supports them during the collegiate NIL experience, is proud to announce that it’s been named as an official NIL education partner of the New York State Athletic Administrators Association (NYSAAA).

“As an official NIL education partner of the NYSAAA, our goal is to guide athletic administrators and student-athletes, across the great state of New York, on how to get the most value on and off the field through our five pillars of education,” said Mark Koesterer, Founder of The Players NIL.

The Five-Pillars course includes a comprehensive NIL curriculum that provides foundational learning in personal brand development, influencer and brand relations, legal, tax and compliance, philanthropy and community service, and financial literacy.

As an official NIL education partner of the NYSAAA, TPNIL will offer complimentary access to the curriculum for all athletic directors and in-person consulting and education at statewide meetings. Finally, TPNIL will establish a scholarship program so that athletic administrators can share access to the curriculum with their student-athletes.

“We are thrilled to partner with The Players NIL to provide value to our Athletic Administrators as well as the student-athletes and their families,” said Alan Mallanda, Executive Director of the NYSAAA. “Name, image, likeness is important at the college level and the next wave is in the high schools. We want to be at the forefront of this movement in the state of New York, and nationally as well, and this is the perfect fit.”

Last October, New York followed California, as the second state to allow high school athletes to benefit from their name, image, and likeness. Currently, NIL monetization is officially permitted at the high school level in 14 states.

There are over 760 public high schools in the NYSAAA, serving over 280,000 athletes.

“New York is one of the largest states in the nation in terms of athletic participation,” Koesterer added. “Partnering with the NYSAAA and having them realize the importance of NIL education for student-athletes is one step in how we plan to impact the future of NIL, and guide student-athletes nationwide in their journey. Our goal is to positively affect the lives of student-athletes.”

About The Players NIL

The Players NIL is a center of excellence that provides continuing education for student-athletes at critical touch points in their professional development, from mental health and physical rehabilitation to professional networking and raising capital for a startup. While knowledge gained from those core areas will help student-athletes make the best decisions about their current NIL opportunities, The Players NIL will also be a resource for the rest of their professional lives.


The New York State Athletic Administrators Association was formed in 1981 under its parent affiliate organization, the National Interscholastic Athletic Administrators Association. It is dedicated to promoting the professional growth and image of interscholastic athletic administrators throughout New York State. It is also dedicated to preserving the educational nature of interscholastic athletics and the place these programs have in the curricula of every school in New York State.

Enroll Now

The Five-Pillars Course is now available!

Enroll by August 31, 2022 and get it for only $525 (Reg. price $585).

Use code tpnil60 on the checkout page to redeem.

We can’t wait to help you build a brighter future.


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    Please note: The Players NIL Five-Pillars Course is currently available for purchase and the first Pillar module is live and can be accessed today! Each subsequent Pillar module will be released in the coming weeks according to our release schedule:

    Pillar 1: Personal Brand Development
    Available now!

    Pillar 2: Influencer & Brand Relations
    Available now!

    Pillar 3: Legal, Tax, and Compliance
    Available now!

    Pillar 4: Philanthropy and Community Service
    Available now!

    Pillar 5: Financial Literacy
    August 9, 2022

    Enroll Now

    Let’s get started today!

    We can’t wait to help you build a brighter future.


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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

      The Players NIL is built for YOU.

      Apply Now!

      We can’t wait to learn more about you.

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