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CONTACT Mark Koesterer
PHONE (310) 878-1615
EMAIL [email protected]

September 1, 2022

The Players NIL Partners with Johns Hopkins University to Provide NIL Education to the Men’s and Women’s Lacrosse Programs

BALTIMORE, MD (September 1, 2022) – The Players NIL (TPNIL), an athlete-focused center of excellence, and Johns Hopkins University announced a new partnership to provide name, image and likeness (NIL) education for the nationally renowned men’s and women’s lacrosse programs.

Every member of the men’s and women’s lacrosse teams will have access to the TPNIL Five-Pillars Course, a comprehensive NIL curriculum that provides foundational learning in personal brand development, influencer and brand relations, legal, tax and compliance, philanthropy and community service, and financial literacy.

“Johns Hopkins University is a premier academic institution and its well-rounded approach to developing students includes proud athletic moments. We couldn’t be more excited to work with the talented student-athletes on the men’s and women’s lacrosse teams to help them get the most value on and off the field through our five pillars of education,” said Mark Koesterer, founder of The Players NIL.

When the NCAA adopted its interim NIL policy on July 1, 2021, it enabled student-athletes for the first time to monetize their intellectual property. In the year since an interim NIL policy went into place, many student-athletes are seeking guidance on how to make the best decisions about their NIL opportunities. Guided by national subject matter experts, the Five-Pillars Course condenses key concepts into engaging and easy-to-follow action plans. 

About The Players NIL

The Players NIL is a center of excellence that provides continuing education for student-athletes at critical touch points in their professional development, from mental health and physical rehabilitation to professional networking and raising capital for a startup. For more information, visit

About Johns Hopkins Lacrosse

The Blue Jay men’s and women’s lacrosse programs compete at the NCAA Division I level as affiliate members of the Big Ten.  The men’s program is among the most accomplished in the history of college lacrosse as the Blue Jays have won 44 national championships, including nine NCAA titles, and have produced a national-record 184 First Team USILA All-Americans.  The women’s program has qualified for the NCAA Tournament 19 times with 10 appearances since transitioning to Division I in 1999.  Off the field, the two teams combined to produce a league-high 68 Academic All-Big Ten selections in 2022.

Enroll Now

The Five-Pillars Course is now available!

Enroll by August 31, 2022 and get it for only $525 (Reg. price $585).

Use code tpnil60 on the checkout page to redeem.

We can’t wait to help you build a brighter future.


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    Please note: The Players NIL Five-Pillars Course is currently available for purchase and the first Pillar module is live and can be accessed today! Each subsequent Pillar module will be released in the coming weeks according to our release schedule:

    Pillar 1: Personal Brand Development
    Available now!

    Pillar 2: Influencer & Brand Relations
    Available now!

    Pillar 3: Legal, Tax, and Compliance
    Available now!

    Pillar 4: Philanthropy and Community Service
    Available now!

    Pillar 5: Financial Literacy
    August 9, 2022

    Enroll Now

    Let’s get started today!

    We can’t wait to help you build a brighter future.


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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

      The Players NIL is built for YOU.

      Apply Now!

      We can’t wait to learn more about you.

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