How Athletics Help Create Entrepreneurs

Margot Machol Bisnow

Author, Raising an Entrepreneur

This week we are joined by Margot Machol Bisnow, author of Raising an Entrepreneur. She received her BA in English as well as her MBA from Northwestern and spent 20 years working in government. She has two children - Austin, who wrote a number of successful pop songs and then started a popular band, Magic Giant, which has climbed the Alt-charts; and Elliott, who founded Summit, a noted international conference series for Millennial entrepreneurs and creatives, and led the purchase and development of Powder Mountain Ski Reosrt in Utah as a home for this community.

In writing her book, Margot extensively researched the early lives of entrepreneurs. She saw many similarities, some surprising, about how many of them were raised and which likely contributed to their future success in business.

Watch the full episode to hear all about her findings and how parents can better support their athletes.

In this episode:
  • The connection between athletic participation and entrepreneurship
  • What sports teach you about failure and building confidence
  • How the old NIL rules impacted her son, and why student-athletes today should take advantage of these new opportunities
  • Why starting to build your brand at a young age will benefit you after sports
Learn more about Margot Machol Bisnow and her book:

Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer
      Founder

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

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