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April 28, 2022

The Players NIL Adds Education Leaders

The education leaders will provide subject matter expertise and guide the core curriculum that will help student-athletes make the best decisions about their NIL opportunities.

LOS ANGELES, CA – The Players NIL is proud to announce the first three education leaders selected to develop a comprehensive NIL curriculum for student-athletes.

Student-athletes need continuing education, timely resources, and ongoing support as the marketplace grows for paid NIL opportunities. The Players NIL places student-athletes at the center of this dynamic, evolving space and equips them with the know-how to make the best decisions regarding their NIL opportunities. The Players NIL core curriculum guides student-athletes through an online, five-pillar course that provides a foundation for future NIL opportunities.

The Five Pillars include:
    ●  Brand Development
    ●  Influencer and Brand Relations
    ●  Legal, Tax, and Compliance
    ●  Philanthropy and Community Service
    ●  Financial Literacy

“Guided by national subject matter experts, the Players NIL core curriculum ensures that academic and athletic development is married with NIL preparation,” said Mark Koesterer, founder of The Players NIL. “We want to provide student-athletes with a foundation to learn the life skills necessary to navigate the new era of NIL, and to be prepared for the opportunities that await them in the corporate world.”

Dave Meluni, Assistant Teaching Professor at Syracuse University and a leading NIL authority, is overseeing the first pillar – Personal Brand Development – where student-athletes will learn how to effectively develop their personal brand, and market and position themselves to potential brand partners.

Josh Rosen, Founder and CEO of sports management and marketing leader TRG Sports, is spearheading the second pillar – Influencer and Brand Relations – where student-athletes will learn how to create strategic partnerships by preparing for, communicating about, and negotiating their brand deals.

Mit Winter, a leading sports law attorney at the Kennyhertz Perry law firm, is driving the third pillar – Legal, Tax, and Compliance – where student-athletes will learn how to navigate contracts, taxes, and legal matters of NIL.

Sports and entertainment executive Mark Koesterer, founder of The Players NIL, has carefully chosen these leaders for their robust experience in each of their respective fields. Stay tuned for additional developments on the selection of The Players NIL education leaders.

About The Players NIL:
The Players NIL is an online educational platform that helps student-athletes make the best decisions about their NIL opportunities. The core curriculum provides student-athletes with the necessary tools to build a holistic NIL brand that aligns with their personal values and goals. Upon completion of the core curriculum, The Players NIL will offer student-athletes additional resources and continuing education as they move into the corporate world. For more information, please visit

1 thought on “The Players NIL Adds Education Leaders”

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Enroll Now

The Five-Pillars Course is now available!

Enroll by August 31, 2022 and get it for only $525 (Reg. price $585).

Use code tpnil60 on the checkout page to redeem.

We can’t wait to help you build a brighter future.


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    Please note: The Players NIL Five-Pillars Course is currently available for purchase and the first Pillar module is live and can be accessed today! Each subsequent Pillar module will be released in the coming weeks according to our release schedule:

    Pillar 1: Personal Brand Development
    Available now!

    Pillar 2: Influencer & Brand Relations
    Available now!

    Pillar 3: Legal, Tax, and Compliance
    Available now!

    Pillar 4: Philanthropy and Community Service
    Available now!

    Pillar 5: Financial Literacy
    August 9, 2022

    Enroll Now

    The Five Pillars Course is available for $249. Take advantage of our end of summer offer and get 10% off if you purchase before Oct. 7, 2022.

    Use code intro10 on the checkout page to redeem.

    We can’t wait to help you build a brighter future.


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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

      The Players NIL is built for YOU.

      Apply Now!

      We can’t wait to learn more about you.

        I certify that I am at least 18 years of age.*
        I have read and agree to The Players NIL Independent Contractor Agreement in the event I am selected.*