Creating Your Brand Persona

Zack Oliver

Co-Founder and CFO
MatchPoint Connection

Zack Oliver, former quarterback at Northwestern University and current Founder & CEO of MatchPoint Connection, joins us this week to talk about facing difficult decisions, handling rejections, and making moves while student-athletes are still in school.

Covered in this episode:
  • The best thing you can do when handling rejection
  • The social media opportunity you cannot afford to miss out on
  • Advice on creating your brand persona
  • What NIL can teach you that you won’t learn in a classroom

Learn more about Zack Oliver:

Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

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If you or anyone you know would like to get involved, you can view details or apply at the link below!

Mark Koesterer

Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

The Players NIL is built for YOU.

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