The Players NIL Center of Excellence

Athlete Focused

The center of excellence guides student-athletes through the high school recruiting process and supports them during the collegiate NIL experience. Student-athletes begin their NIL journey with the Five-Pillars Course, a comprehensive NIL curriculum that provides foundational learning in personal brand development, influencer and brand relations, legal, tax and compliance, philanthropy and community service, and financial literacy.

While knowledge gained from those core areas will help student-athletes make the best decisions about their current NIL opportunities, it will also provide them a platform for the rest of their professional lives. The center of excellence provides continuing education at critical touch points in their professional development, from mental health and physical rehabilitation to professional networking and raising capital for a startup.


Use our unique content and athlete-minded educational tools to grow your brand


Learn life skills that will serve you well past your athletic career


Meet and engage with industry experts; network with like-minded individuals

Ready to Get Started?

Sign up for The Players NIL Five-Pillars Course and take the next step in your NIL journey today.

It’s every athlete’s dream to compete in the sport of their choice.

Let us help you compete away from your sport.

Not Sure Where to Start?

Register today to learn more about our online curriculum. Get an in-depth learning experience about the five pillars, with additional modules available as you continue your journey. Our online community and digital ecosystem will allow you to network and learn from others.

This may be just what you need to change your life forever.

Enroll Now

The Five Pillars Course is available for $249. Take advantage of our end of summer offer and get 10% off if you purchase before Oct. 7, 2022.

Use code intro10 on the checkout page to redeem.

We can’t wait to help you build a brighter future.


    Sport 2

    Sport 3

    Financial Literacy
    Pillar 5

    The final course, Financial Literacy, will not only teach student-athletes how to manage their finances, but also how to build long-term wealth through investing and leading a financially responsible life.

    Philanthropy and Community Service
    Pillar 4

    Giving back to the community is a critical part of brand-building and maintaining a positive association with your brand. The Philanthropy and Community Service course covers various ways for student-athletes to give back throughout the course of their career.

    Legal, Tax, and Compliance
    Pillar 3

    In the Legal, Tax, and Compliance course, student-athletes will learn important business skills and NIL-related regulations they will need to follow. Valuable tax-related information is also included as navigating taxes as an independent contractor or starting a business can be tricky for young adults.

    Influencer and Brand Relations
    Pillar 2

    Influencer and Brand Relations teaches student-athletes how to determine and increase their value to potential partners, negotiate deals, and commons mishaps to look out for.

    Personal Brand Development
    Pillar 1

    In our Personal Brand Development course, student-athletes will learn why it's necessary to build your own personal brand, as well as actionable steps to take to get started. We'll also go through managing your image and controlling your narrative across multiple platforms, and critical mistakes to avoid along the way.

    Enroll Now

    The Five-Pillars Course is now available!

    Enroll by August 31, 2022 and get it for only $525 (Reg. price $585).

    Use code tpnil60 on the checkout page to redeem.

    We can’t wait to help you build a brighter future.


      Sport 2

      Sport 3

      Please note: The Players NIL Five-Pillars Course is currently available for purchase and the first Pillar module is live and can be accessed today! Each subsequent Pillar module will be released in the coming weeks according to our release schedule:

      Pillar 1: Personal Brand Development
      Available now!

      Pillar 2: Influencer & Brand Relations
      Available now!

      Pillar 3: Legal, Tax, and Compliance
      Available now!

      Pillar 4: Philanthropy and Community Service
      Available now!

      Pillar 5: Financial Literacy
      August 9, 2022

      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

      The Players NIL is built for YOU.

      Apply Now!

      We can’t wait to learn more about you.

        I certify that I am at least 18 years of age.*
        I have read and agree to The Players NIL Independent Contractor Agreement in the event I am selected.*