— THE PLAYERS NIL PRESENTS —
NIL Game Plan
For Student-Athletes
Not sure how to get started in NIL?
Earn money, develop your professional skills, and make valuable connections – we’ll show you how.
NIL Game Plan
On-Demand Lessons
Available Now
Lifetime Access
Develop professional skills for life after college
Everything You Need to Succeed in NIL
How to Build Your Personal Brand
Navigating Brand Deals
Managing Finances & Taxes
Federal, State, & Local Regulations
Giving Back to Your Community
Growing Your Wealth
Mark Koesterer, Founder of The Players NIL
A Word From Our Founder
Mark Koesterer
Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals.
The Players NIL is built for YOU.
About The Course
What's Included?
Learn from our students
What Our Students Say
It’s given me confidence. And I think I give others confidence because I am not at the biggest school, so if there is another girl at a school the same size as mine or smaller, they might see me and say "oh, if she can do it, I can do it too".
Mia EwellSoftball, Morgan State University 
"The Players NIL 5 pillar course is a great educational tool for any high school or college athlete looking to leverage their brand. Beyond NIL, the course helps players understand the "why" behind their story, helping us understand how to engage with our community, establish generational wealth, and connect with like-minded brands. This course is a must for any athletes looking to prepare to thrive at the next level."
Gib VersfeldLacrosse, Johns Hopkins University 
"The one biggest thing I took away was the importance of building my personal brand. Obviously, when people look at me they see a women’s basketball player at St. John’s University. They see my competitiveness and aggressiveness on the floor, but they fail to see who I am is more than just an athlete. Oftentimes I am only judged for my abilities on the floor and I am not able to show them the sides of me that I want to show, especially in regards to my future. I learned from the Players NIL the message that I want to send to people."
Jillian ArcherWomen's Basketball, St. John's University 
It’s given me confidence. And I think I give others confidence because I am not at the biggest school, so if there is another girl at a school the same size as mine or smaller, they might see me and say "oh, if she can do it, I can do it too".
Mia EwellSoftball, Morgan State University
"The Players NIL 5 pillar course is a great educational tool for any high school or college athlete looking to leverage their brand. Beyond NIL, the course helps players understand the "why" behind their story, helping us understand how to engage with our community, establish generational wealth, and connect with like-minded brands. This course is a must for any athletes looking to prepare to thrive at the next level."
Gib VersfeldLacrosse, Johns Hopkins University
$149
NIL Success Coach Plan
- Five Pillars course – lifetime access
- Suport via text, email, or phone
- Brand building guidance
- Monthly check-in calls
- Assigned NIL success coach
Why The Players NIL?
Frequently Asked Questions
The Five Pillars Course is a comprehensive online course that covers 5 key areas surrounding NIL. It is meant to provide student-athletes, parents, coaches, and athletic administrators with a strong foundational knowledge of NIL and how it can be effectively leveraged to the athlete’s advantage.
Pillar 1: Personal Brand Development
Pillar 2: Influencer and Brand Relations
Pillar 3: Legal, Tax, and Compliance
Pillar 4: Philanthropy and Community Service
Pillar 5: Financial Literacy
For more information on each individual pillar, contact us today.
This is an online, self-guided course. You can take it at your own pace, go back and review previous modules as needed, and take your time – it’s all up to you!
The course contains 5 modules. Each module will take approximately one hour to complete, therefore the entire course will generally take about 5 hours total.
- High school student-athletes – especially those just starting their journey.
- College student-athletes – especially those who don’t think NIL opportunities are for them.
- Parents of student-athletes who want to help their kids
- Coaches who want to be versed in the NIL landscape
- High school and college administrators that want to provide their student-athletes
- Anyone who values learning professional development and personal brand building skills.
Because there are NIL opportunities for every student-athlete right now. A strong NIL road map teaches critical life skills including personal branding, money management, taxes, social media and philanthropic endeavors – valuable skills for life after college sports.
While NIL rules have been loosened at the college level and more states allow high school student-athletes to monetize their NIL rights, student-athletes everywhere and at every level shouldn’t wait until college to start building their personal brands.
With ongoing text, email, and one-on-one help, we are available to help you get started or continue learning today.
We also offer one-on-one consultations – contact us today and we can schedule a call to help you figure out your NIL goals and how to reach them.
