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A Masterclass in Influencer Marketing, Brand Storytelling, and Innovation

 

This week on Industry Insiders, we dive into the remarkable journey of Eddie Capobianco—Emmy Award-winning VP of Influencer & Talent Marketing at the NFL. With over 20 years of experience in sports and entertainment, Eddie shares an insider’s perspective on what it takes to drive cultural relevance, engage diverse audiences, and build unforgettable marketing campaigns.

About Eddie Capobianco:

Eddie is a trailblazer in sports and entertainment marketing with deep expertise in brand strategy, digital innovation, and influencer marketing. He has a proven track record of creating impactful campaigns that resonate with younger, diverse fan bases while maintaining a strong connection with core audiences. Whether it’s partnering with top influencers or understanding emerging trends, Eddie’s approach is rooted in authenticity and creativity.

What You’ll Learn in This Episode:

  • From Pre-Med to Music Industry: Discover how a chance backpack spill pivoted Eddie’s career from pre-medicine to the world of music.
  • The Power of Passion: Eddie opens up about why following his love for music led to personal happiness and career fulfillment.
  • Common Sense in Business: Hear the story of how a simple, practical approach led him to his most important job interview.
  • Leading Marketing at New Era: Learn about Eddie’s rise to the head of entertainment marketing and his game-changing strategies.
  • Revitalizing the NFL’s Image: Explore why the NFL chose to focus on engaging younger, more culturally diverse fans—and how Eddie made it happen.
  • Influencer Marketing Trends: Eddie shares his vision for the future of influencer marketing and why the industry could hit $500 billion by 2027.
  • Advice for Aspiring Marketers: “Chase your passion, and the money will come”—Eddie’s key advice for anyone starting in the industry.

 Key Takeaways:

  • Growth Through Experience: Eddie discusses how his varied career has shaped his unique approach to marketing and brand development, starting from the bottom of the corporate ladder.
  • The Importance of Authentic Storytelling: In today’s crowded digital space, Eddie emphasizes the need for genuine, relatable content, and what that may look like.
  • The Strategic Power of Influencers: Learn why athletes and influencers are essential for brands aiming to connect with younger audiences.

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