Top 5 NIL Lessons of 2022


What a year it has been for NIL!

We’re had so much fun working with student-athletes to build up their skill sets and prepare them for life after college.

Along the way, we’ve learned quite a bit ourselves. That’s why we want to share these lessons with you.


Here are our Top 5 NIL Lessons from 2022:




1. NIL is for Everyone


You don’t have to play football or basketball at a Power 5 conference school to receive a brand deal. Our NIL Storytellers class includes student-athletes from D-I through D-III, HBCU representatives, and a high school athlete.

  • Rayquan Smith – the King of NIL – is an incredible role model for athletes at smaller schools looking to get started in NIL.
  • Grayson Jons, a goalkeeper for the D-III McDaniel College women’s soccer team, is just beginning her journey in NIL. She provides value by being a top content creator, a highly sought-after skill that brands look for when partnering with athletes.

This brings us to lesson #2…


2. Put Yourself Out There



You have to put yourself out there!

Don’t be afraid to get involved and post content that brings you joy or that you find interesting. Your audience will appreciate getting to know you better, and brands will begin to pay attention when you decide to show off who you are and what you stand for.

Authenticity is key here – when you post about things that genuinely interest you and matter to you, it will help you align with brands who share the same values.


3. Tell Your Story



This goes back to our mantra: every student-athlete has a story to tell. Use whatever channels and platforms you are most comfortable with and share your point of view.

  • Johns Hopkins men’s lacrosse goalie, Gib Versfeld, is building a brand that caters to young goalies who want to improve their game. He offers insight and tips from the mind of someone who’s been there before.


4. Develop Life Skills



As Pillar 1 Leader, Dave Meluni, mentions in our Five Pillar Course: NIL is not just a 4-year thing; it’s a 40-year thing. Pursuing professional development will pay dividends as you prepare for life after college.


5. Flex the Entrepreneurial Muscle



Transfer the skills and mindset earned over the course of your athletic career into developing your potential off the court.

Harness the following you’ve created on social media to engage with brands or initiatives that align with your values.



There you have it! Our Top 5 NIL Lessons of 2022.

Be sure to share these tips with any student-athletes you know that are interested in NIL deals and building their personal brand.



Enroll Now

The Five-Pillars Course is now available!

Enroll by August 31, 2022 and get it for only $525 (Reg. price $585).

Use code tpnil60 on the checkout page to redeem.

We can’t wait to help you build a brighter future.


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    Please note: The Players NIL Five-Pillars Course is currently available for purchase and the first Pillar module is live and can be accessed today! Each subsequent Pillar module will be released in the coming weeks according to our release schedule:

    Pillar 1: Personal Brand Development
    Available now!

    Pillar 2: Influencer & Brand Relations
    Available now!

    Pillar 3: Legal, Tax, and Compliance
    Available now!

    Pillar 4: Philanthropy and Community Service
    Available now!

    Pillar 5: Financial Literacy
    August 9, 2022

    Enroll Now

    Let’s get started today!

    We can’t wait to help you build a brighter future.


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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

      The Players NIL is built for YOU.

      Apply Now!

      We can’t wait to learn more about you.

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