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The Power of Social Media

Aaron Eisman

Author & Social Media Consultant

Growing up around sports, Aaron Eisman always knew that he wanted a career in athletics. Among the majority of us who didn’t grow up to be a professional athlete, he used the writing and reporting skills he developed in school and at work to build himself a successful career in social media. He later published a book detailing the changes and influence that social media has had on the sports industry, The Evolution of Sports Social Media.

In this week’s episode, Aaron tells us about how social media platforms are essentially our personal and business media outlets to the world. He then discusses the importance and benefits of sharing content in a positive way.

Aaron’s final advice to today’s youth is to follow your passion. He advises against taking a job just because it pays the bills; do something that you are passionate about and that brings you happiness.

Visit Aaron’s website: www.aaronsiegaleisman.com
Order his book on Amazon: The Evolution of Sports Social Media