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Brand Building for Lifetime Opportunities

 

We are pleased to speak with Allie Miller, a sports and entertainment sponsorship professional, who specializes in Collegiate NIL.

As the CMO of 1Oklahoma, a newly formed entity, Allie and her team are using the NIL platform to help create and manage lifetime opportunities for University of Oklahoma athletes. She is an innovator in this space, using a holistic approach to brand building, networking, leveraging the celebrity created by college athletes, and connecting all of them to fans.

Please listen as Allie shares her story:

  • How she “cheated” the road to success by being a fan of winning teams
  • How sports are a microcosm of a larger cultural flashpoint
  • How one day at an ad agency is like three in any other industry
  • It took three iterations of NIL to meet us where 1Oklahoma is today.
  • Finding out who athletes are outside of their sport is what drives a real ROI for brands
  • How 1Oklahoma applies its knowledge to assist student athletes to build its brand and create opportunities.

Website: https://www.1oklahoma.com/

(310) 878-1615
[email protected]
Redondo Beach, CA

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        Mark Koesterer
        Founder

        Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

        At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

        It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

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