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The Evolving Definition of an Influencer

 

I’m thrilled to introduce our guest, Jake Deschene — an entrepreneur with a passion for both sports and business. Jake has expertly combined his expertise in advertising and E-commerce to create Athiliates, a marketing and branding agency that bridges the gap between athletes and brands.

In this episode, Jake shares his unique perspective on the evolving landscape of athlete branding, offering valuable insights and advice for both athletes and companies looking to make an impact.

We’ll dive into topics such as:

  • Jake’s journey from a die-hard Nebraska Cornhuskers fan to a trailblazer in sports marketing.
  • The powerful intersection of advertising, branding, and sports within his agency.
  • How athletes can harness their influence to elevate brands.
  • The evolving definition of an influencer and what it truly means in today’s market.
  • The new dynamics brands are navigating as they engage with athletes as influencers.
  • The roadmap for athletes looking to connect with brands and maximize their opportunities.
  • The potential and challenges athletes face when their performance or public image is in flux.
  • A fun surprise moment featuring none other than Jordan Spieth at a local coffee shop.
  • Why a large social media following doesn’t always equate to genuine fan engagement.
  • And finally, Jake’s top advice: the importance of starting to build your personal brand today!

Tune in for a fascinating conversation filled with actionable insights and a fresh look at the intersection of sports, branding, and influence.

Website: https://athiliate.com/ 

(310) 878-1615
[email protected]
Redondo Beach, CA

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        Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

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