American Athlete Foundation & Postseason NIL

Welcome to today’s episode, where we dive deep into one of the biggest game-changers in college football—the Postseason NIL (Name, Image, and Likeness) movement. With millions of dollars flowing into bowl games, student-athletes are demanding their fair share.

Joining us is Mike Cline, a leading voice in NIL advocacy, to break down how the AAF Postseason NIL initiative is working exclusively for college football players and their families.

Their mission?

To secure direct postseason payments and long-term royalties for athletes whose NIL is used in bowl week broadcasts and promotions.

Did you know that 2023 NIL payments went unclaimed and are now lost forever? That’s why players must opt in now to secure what they’re rightfully owed for the 2024-2025 postseason.

With minimum payouts of $300,000 for CFP starters and future royalty earnings, this movement is pushing back against third-party organizations profiting off unpaid players.

Stay tuned as we unpack what this means for athletes, how to claim your earnings, and why this is a game-changing shift in college football’s financial landscape!

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      Mark Koesterer
      Founder

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

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