How to Build Connections with Brands

 

In this episode, TPNIL founder Mark Koesterer sat down with Chase Garrett, the founder and CEO of Icon Source, a cutting-edge two-way marketplace connecting athletes and brands in a secure and trusted platform.

Before founding Icon Source in 2018, Chase’s journey was fueled by his passion for sports. He began as a professional motocross rider, honed his marketing expertise as a sports marketing manager at Red Bull, and even worked as a personal agent to superstar athletes.

This diverse background gave Chase a unique perspective on the sports and marketing landscape, inspiring him to create solutions for challenges athletes face when building brand partnerships. Icon Source has been a game-changer in influencer marketing, particularly as the new NIL (Name, Image, and Likeness) rules for college athletes opened the door to unprecedented opportunities in 2021.

The platform empowers athletes—from superstars to everyday competitors—to connect with brands and unlock their full potential in the marketplace.

In this episode, we’ll dive into:

• How sports inspired Chase’s personal and professional journey.
• Lessons about athlete marketing.
• The gaps in the market that led to the founding of Icon Source.
• How Icon Source is helping athletes and brands.
• And what long-term success and legacy mean to Chase Garrett.

Stay tuned for an inspiring conversation about leadership, innovation, and the future of athlete-brand collaboration.