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Mapping the Future of Sports Sponsorship: A Conversation with Bob Lynch

 

Welcome to another episode of “Industry Insiders” podcast, where we dive into the stories and strategies behind some of the most innovative minds in sports and entertainment.

Today, we’re thrilled to welcome Bob Lynch, the Founder and CEO of SponsorUnited—a company that has revolutionized the sponsorship landscape by creating a first-of-its-kind platform mapping partnerships across events, teams, media, and brands.

Bob brings over 15 years of experience in sports and entertainment marketing, having driven advertising sales, led major sponsorship initiatives, and pioneered cutting-edge marketing technologies. Under his leadership, Sponsor United has grown into one of the fastest-growing companies in America, serving over 1,300 professional and college teams, brands, and media entities.

In our conversation, Bob shared his journey, including the family influences that ignited his passion for sports, and how he identified a critical gap in the sponsorship ecosystem that inspired the founding to lead the industry with actionable data and unparalleled intelligence.

Join us as we dive deep into Bob’s unique perspective on sponsorship trends, transparency in business, and the exciting opportunities that lie ahead in sports marketing.

Let’s get started!

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