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— THE PLAYERS NIL PRESENTS —

NIL Game Plan
For Student-Athletes

Not sure how to get started in NIL?

Earn money, develop your professional skills, and make valuable connections – we’ll show you how.

Browse Plans

On-Demand Lessons

Available Now

Lifetime Access

Develop professional skills for life after college

Everything You Need to Succeed in NIL

How to Build Your Personal Brand

Navigating Brand Deals

Managing Finances & Taxes

Federal, State, & Local Regulations

Giving Back to Your Community

Growing Your Wealth

Mark Koesterer, Founder of The Players NIL

A Word From Our Founder

Mark Koesterer

Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. 

The Players NIL is built for YOU.

About The Course

What's Included?

Learn from our students

What Our Students Say

"The Players NIL 5 pillar course is a great educational tool for any high school or college athlete looking to leverage their brand. Beyond NIL, the course helps players understand the "why" behind their story, helping us understand how to engage with our community, establish generational wealth, and connect with like-minded brands. This course is a must for any athletes looking to prepare to thrive at the next level."
Gib VersfeldLacrosse, Johns Hopkins University
Gib Versfeld
"The one biggest thing I took away was the importance of building my personal brand. Obviously, when people look at me they see a women’s basketball player at St. John’s University. They see my competitiveness and aggressiveness on the floor, but they fail to see who I am is more than just an athlete. Oftentimes I am only judged for my abilities on the floor and I am not able to show them the sides of me that I want to show, especially in regards to my future. I learned from the Players NIL the message that I want to send to people."
Jillian ArcherWomen's Basketball, St. John's University
Jillian Archer
It’s given me confidence. And I think I give others confidence because I am not at the biggest school, so if there is another girl at a school the same size as mine or smaller, they might see me and say "oh, if she can do it, I can do it too".
Mia EwellSoftball, Morgan State University
Mia Ewell

It’s Time to

Begin Your NIL Journey

  • Elite Package
  • All-Star Package
  • Varsity Package
Elite PackageAll-Star PackageVarsity Package
$999
$399
$249
Five Pillars Course - lifetime access
SupportText, phone, email - 24/7Text, phone, email - business hoursEmail - business hours
Initial goal development call
A la carte menu access12 months12 months6 months
Assigned NIL success coach
Monthly team calls
Email templates for brand outreach
Brand building guidancePersonalized game planBranding support
Collaborative goal progress calls
Brand introductions
Select PackageSelect PackageSelect Package

Why The Players NIL?

Frequently Asked Questions

The Five Pillars Course is a comprehensive online course that covers 5 key areas surrounding NIL. It is meant to provide student-athletes, parents, coaches, and athletic administrators with a strong foundational knowledge of NIL and how it can be effectively leveraged to the athlete’s advantage.

 

Pillar 1: Personal Brand Development
Pillar 2: Influencer and Brand Relations
Pillar 3: Legal, Tax, and Compliance
Pillar 4: Philanthropy and Community Service
Pillar 5: Financial Literacy

 

For more information on each individual pillar, contact us today.

This is an online, self-guided course. You can take it at your own pace, go back and review previous modules as needed, and take your time – it’s all up to you!

The course contains 5 modules. Each module will take approximately one hour to complete, therefore the entire course will generally take about 5 hours total.

  • High school student-athletes – especially those just starting their journey. 
  • College student-athletes – especially those who don’t think NIL opportunities are for them. 
  • Parents of student-athletes who want to help their kids
  • Coaches who want to be versed in the NIL landscape
  • High school and college administrators that want to provide their student-athletes
  • Anyone who values learning professional development and personal brand building skills.

Because there are NIL opportunities for every student-athlete right now. A strong NIL road map teaches critical life skills including personal branding, money management, taxes, social media and philanthropic endeavors – valuable skills for life after college sports.

While NIL rules have been loosened at the college level and more states allow high school student-athletes to monetize their NIL rights, student-athletes everywhere and at every level shouldn’t wait until college to start building their personal brands.

With ongoing text, email, and one-on-one help, we are available to help you get started or continue learning today.

 

We also offer one-on-one consultations – contact us today and we can schedule a call to help you figure out your NIL goals and how to reach them.

(310) 878-1615
[email protected]
Redondo Beach, CA

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    © 2023 The Players NIL

    Enroll Now

    The Five-Pillars Course is now available!

    Enroll by August 31, 2022 and get it for only $525 (Reg. price $585).

    Use code tpnil60 on the checkout page to redeem.

    We can’t wait to help you build a brighter future.

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      Please note: The Players NIL Five-Pillars Course is currently available for purchase and the first Pillar module is live and can be accessed today! Each subsequent Pillar module will be released in the coming weeks according to our release schedule:

      Pillar 1: Personal Brand Development
      Available now!

      Pillar 2: Influencer & Brand Relations
      Available now!

      Pillar 3: Legal, Tax, and Compliance
      Available now!

      Pillar 4: Philanthropy and Community Service
      Available now!

      Pillar 5: Financial Literacy
      August 9, 2022

      Enroll Now

      Let’s get started today!

      We can’t wait to help you build a brighter future.

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        Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

        Mark Koesterer
        Founder

        Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

        At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

        It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

        The Players NIL is built for YOU.

        Apply Now!

        We can’t wait to learn more about you.

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          I have read and agree to The Players NIL Independent Contractor Agreement in the event I am selected.*