Myisha Moore's Athlete Brand Building Strategy
Myisha Moore
Vice President, Influence Marketing, Edelman
Myisha Moore joins us this week for a riveting discussion about the best practices in building a brand as a young athlete.
Growing up with parents working in the education and real estate industries, Myisha learned from a young age that storytelling is the most effective way to communicate, foster relationships, and ultimately build a community. As an adult, this led to her interest in the sports industry as she recognized that coaches, players, and agents found the most rewarding aspect of their jobs to be the effect they had on young athletes’ lives.
Watch the full episode to find out how she has leveraged storytelling to help her build effective marketing campaigns, create impactful brand partnerships, and teach young athletes how they can use their unique set of strengths and interests to begin developing their own brands.
In this episode:
- The importance of storytelling and strong messaging in NIL
- How a single tweet led to a huge collaboration and the power a single post can have
- Her tried-and-true strategy for helping athletes build their brands
- Common mistakes to avoid while building your brand
Learn more about Myisha Moore:
- LinkedIn: Myisha Moore
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