Helping New York High Schools Make Sense of NIL

We were pleased yesterday to announce that we’ve become an official NIL education partner of the New York State Athletic Administrators Association.

Hooray for us, and student-athletes in New York!

But what does the partnership mean?

Simply, it means we help athletic administrators and high school student-athletes and their families make sense of Name, Image, and Likeness (NIL).

We’ve talked with a lot of high school and college student-athletes, and many are not sure if NIL applies to them, how to get started, or even where to look for help (our personal branding expert Josh Rosen clears up some common NIL misconceptions in our Five-Pillars Course). 

Student-athletes are asking the right questions and turning to others for help. The missing piece is making sure that people in your network can give you the best advice.

That’s why we help ADs understand the importance of being a resource to student-athletes on NIL.

In turn, we teach student-athletes skills that prepare them for their potential NIL opportunities and life after college.

Reach out to us or your AD to get special pricing for NY high school athletes.


New York High School Students
Enjoy Special Pricing on the Course

Enroll Now

The Five-Pillars Course is now available!

Enroll by August 31, 2022 and get it for only $525 (Reg. price $585).

Use code tpnil60 on the checkout page to redeem.

We can’t wait to help you build a brighter future.


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    Please note: The Players NIL Five-Pillars Course is currently available for purchase and the first Pillar module is live and can be accessed today! Each subsequent Pillar module will be released in the coming weeks according to our release schedule:

    Pillar 1: Personal Brand Development
    Available now!

    Pillar 2: Influencer & Brand Relations
    Available now!

    Pillar 3: Legal, Tax, and Compliance
    Available now!

    Pillar 4: Philanthropy and Community Service
    Available now!

    Pillar 5: Financial Literacy
    August 9, 2022

    Enroll Now

    Let’s get started today!

    We can’t wait to help you build a brighter future.


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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

      The Players NIL is built for YOU.

      Apply Now!

      We can’t wait to learn more about you.

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