Why I Keep Climbing the ‘Rocky Steps’: A Journey Towards REAL NIL for Every Athlete

Earlier this week, I shared an experience that profoundly impacted me—watching a young man with unrelenting determination conquer the Rocky Steps despite what appeared to be unimaginable odds.

His grit and perseverance left an indelible mark on me, and since then, I’ve been climbing those same steps regularly.

But this isn’t just about fitness or perseverance. Each climb represents my journey to make NIL education relatable and attainable for the 98% of college athletes who aren’t banking millions from football or basketball.

The truth is that most athletes don’t have the financial backing of big-time sports, but they still deserve the tools and knowledge to build a legacy.

This is what drives me every time I hit those steps.

The steep climb echoes the uphill battle we face to create equal opportunities for athletes in all sports, all divisions, and from all backgrounds.

At The Players NIL, we believe NIL isn’t just for the elite few—it’s for everyone. We’re committed to delivering REAL NIL education that empowers every athlete to learn life skills, build their brand, and create sustainable opportunities for success.

I’ll keep climbing these steps because I’m unwaveringly committed to making NIL education inclusive, equitable, and impactful for ALL athletes—not just the top 2%.

Who’s ready to join me in this mission?

Let’s ensure every athlete has the same opportunities regardless of their sport.