Podcast

Industry Insiders: Interview with Max Rusakov & Calum Kuhn

  This episode features an inspiring story of two young athletes who turned their passion for sports—specifically tennis—into an innovative business solution. Through their experiences, Max Rusakov and Calum Kuhn recognized a critical gap in the market: athletes were signing contracts they didn’t fully understand. That realization led them to build a platform designed to

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Just Thinking: Unlocking Influence – Building a Roadmap to Your Future

  I just recorded a short four-minute episode sharing what we’re doing at The Players NIL through our Unlocking Influence Cohort — a program designed to empower student-athletes and business-minded students to take control of their future. In this episode, I discuss what I’ve learned from students who don’t yet have a LinkedIn profile, and

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Just Thinking: Through the First Four Years of the NIL Era

  When the NIL era began, the floodgates opened. Companies rushed in, chasing opportunities—but most focused on making money from athletes rather than investing in them. Education was promised, but too often it was tied to selling a platform or taking commissions that exceeded 20%. What was missing? Real guidance on financial health, mental well-being,

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Industry Insiders: Interview with Brendan Shaw

  Today on The Players NIL: Industry Insider Podcast, we’re joined by Brendan Shaw—a dynamic business development and leadership executive whose career spans sports, entertainment, technology, and finance. Brendan has successfully driven organizational growth and transformative initiatives across industries, specializing in strategic partnerships, operational efficiency, and scaling early-stage companies. He’s also connected to GameRun.ai, a

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Industry Insiders: Interview with Christine Brown

  🎙 Industry Insiders welcomes Christine Donahue Brown — a nationally respected attorney at the forefront of college athletics law. With over 30 years in the legal field, Christine has represented athletes, coaches, and teams in some of the most high-stakes situations in sports — from Title IX investigations and NIL agreements to transfer eligibility,

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Enroll Now

The Five-Pillars Course is now available!

Enroll by August 31, 2022 and get it for only $525 (Reg. price $585).

Use code tpnil60 on the checkout page to redeem.

We can’t wait to help you build a brighter future.

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    Please note: The Players NIL Five-Pillars Course is currently available for purchase and the first Pillar module is live and can be accessed today! Each subsequent Pillar module will be released in the coming weeks according to our release schedule:

    Pillar 1: Personal Brand Development
    Available now!

    Pillar 2: Influencer & Brand Relations
    Available now!

    Pillar 3: Legal, Tax, and Compliance
    Available now!

    Pillar 4: Philanthropy and Community Service
    Available now!

    Pillar 5: Financial Literacy
    August 9, 2022

    Enroll Now

    Let’s get started today!

    We can’t wait to help you build a brighter future.

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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer
      Founder

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

      The Players NIL is built for YOU.

      Apply Now!

      We can’t wait to learn more about you.

        I certify that I am at least 18 years of age.*
        I have read and agree to The Players NIL Independent Contractor Agreement in the event I am selected.*