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Aligning Your Brand

Ayden Syal

CEO and Co-Founder, MOGL

MOGL’s CEO and Co-Founder, Ayden Syal, joins us this week for a discussion about how his collective experience with both athletics and finance led him to pursue his true passion, which is empowering student-athletes.

Covered in this episode:
  • The valuable traits that startups look for in employees
  • Aligning your personal brand with potential partners
  • How community involvement can help you build your brand
  • When to say no to a brand deal
Learn more about Ayden Syal and his work with MOGL:

About MOGL:
MOGL is the leading NIL technology solution offering a marketplace, compliance, and education. The company has been recognized as the leading NIL marketplace and recently won the 2022 SXSW Pitch competition.

On MOGL, athletes and brands can connect in a seamless and compliant manner. The company also offers holistic NIL education and resources to athletes, universities, and partners. Universities who partner with MOGL can access their compliance solution and marketplace capabilities for free.

MOGL was founded by Ayden Syal and Brandon Wimbush. The two were classmates at the University of Notre Dame where Brandon started 16 games at Quarterback and led the Irish to a 10-3 record in 2017. Prior to starting MOGL, Ayden worked in private equity and corporate strategy at Morgan Stanley and Lexington Partners. Also on the team is former D1 Athletic Director Elliott Charles who has held senior athletic administration roles at Clemson, Alabama, USF, Florida A&M, and Chicago State.

MOGL has committed to donating proceeds to local youth athletic programming through a philanthropic partnership with Every Kid Sports.


Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

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        Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

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