Why Community Involvement is Key in Building a Brand

Henry Bell

Author, The Game Plan
Co-Founder, B2G Sports

This week we are joined by Henry J. Bell, author of The Game Plan and co-founder of B2G Sports. 

Growing up in a sports-oriented family, Henry discovered his talent in athletics at a young age, but struggled with academics while in school. As a result he wanted to help other young athletes in similar situations. Finding inspiration in Sonny Vaccaro’s elite basketball camps, he founded B2G Elite Camps to bring the same level of personalized attention to football players. His innovative camps blended athletic training with academic training by inviting guest speakers as well as teaching athletes the business side of sports – which eventually led to the inspiration behind his book.

Watch the full episode to learn how B2G Elite Camps are changing the game for football, plus his top tips for young athletes who are building a NIL brand.

In this episode:

  • How athletics helped him through academic struggles as a student
  • What a viral internet video taught him about building a brand
  • The top 3 things to focus on when building a NIL brand
  • Why community involvement is key for success in NIL

Learn more about Henry Bell:

Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer
      Founder

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

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