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How NIL Can Provide Real-World Experience for Athletes

Jeff Cravens

President, On3

Jeff Cravens, president of On3, joins us this week to share what he has learned from his unconventional career path, his predictions for the future of NIL, and valuable advice for younger athletes.

A lifelong sports fanatic, Jeff knew from a young age that he wanted a career in sports. After taking on a wide range of roles in the sports industry, he recognized that the most important thing he needed to do to succeed was to view every experience as a learning opportunity, regardless of the challenges presented.

Watch the full episode for Jeff’s tips on success in the workplace and his take on the current landscape and future for NIL.

In this episode:

  • A valuable lesson he wished he’d learned earlier on in his career
  • What his unconventional career path taught him about success in business
  • His take on the benefits of NIL for athletes 
  • Predictions for what is to come in the NIL industry over the next few years

Learn more about Jeff Cravens and On3:

Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

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        Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

        Mark Koesterer
        Founder

        Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

        At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

        It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

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