Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results. 

Core Values, Integrity, and the Sports Community

John Sardella

Coach, Educator, and Author

Introduced to lacrosse at the age of seven, John Sardella tells his story of how athletics opened doors for him since an early age. 

From learning experiences, to career opportunities, to building meaningful relationships, John is an accomplished role model and an excellent example of someone who has truly leveraged his involvement in lacrosse to build himself a purposeful life following his passions.  He discusses the impact that sports has had not only on his life, but on the lives of his teammates, players, coaches, administrators, and everyone else along the way. 

In an emotional statement, he shares how the support he received from his former players and colleagues, along with his return to coaching, helped him find meaning after the devastating loss of his wife. 

A published children’s book author, John also discusses how his life experiences were represented in his books – and how he wishes for his work to touch the lives of those around him.

His parting words: “Keep your core values and your integrity intact. You’re going to experience challenges you’ve never expected or dealt with before, but as long as you keep your core values and your integrity intact, you’ll be able to make it.”

Learn more about John’s fascinating life and career at his website: www.JohnSardella.com

Publications:

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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer
      Founder

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

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