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Developing Your NIL Game Plan

Luke Fedlam

Sports Law Attorney, Porter Wright Morris & Arthur LLP
Author, Sports Law: A Practical Guide to Protecting the Interests of Athletes


Luke Feldman joined us this week and shared how his athletic experience led to success in his career, plus his top tips for athletes as a sports attorney.


After playing a variety of sports growing up and eventually running track at Wake Forest University, Luke always knew that sports would be a huge part of his life. Having helped many professional athletes navigate NIL deals long before the 2021 legislation change, Luke recognizes the many challenges and risks that athletes are often unprepared to face.


In this episode:
  • How playing sports while working his professional job helped him get ahead
  • How athletes can be taken advantage of by brands (and how to avoid it)
  • 3 questions to ask yourself when planning your NIL strategy
  • The #1 thing to look out for in NIL deals
Learn more about Luke Fedlam:

Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

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        Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

        Mark Koesterer
        Founder

        Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

        At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

        It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

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