Myisha Moore's Athlete Brand Building Strategy


Myisha Moore

Vice President, Influence Marketing, Edelman

Myisha Moore joins us this week for a riveting discussion about the best practices in building a brand as a young athlete.

Growing up with parents working in the education and real estate industries, Myisha learned from a young age that storytelling is the most effective way to communicate, foster relationships, and ultimately build a community. As an adult, this led to her interest in the sports industry as she recognized that coaches, players, and agents found the most rewarding aspect of their jobs to be the effect they had on young athletes’ lives.

Watch the full episode to find out how she has leveraged storytelling to help her build effective marketing campaigns, create impactful brand partnerships, and teach young athletes how they can use their unique set of strengths and interests to begin developing their own brands.

In this episode:

  • The importance of storytelling and strong messaging in NIL
  • How a single tweet led to a huge collaboration and the power a single post can have
  • Her tried-and-true strategy for helping athletes build their brands
  • Common mistakes to avoid while building your brand

Learn more about Myisha Moore:

Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

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      Disclaimer: All of the content created and released on The Players NIL channels are made as a guide and/or educational tools. Please consume all content at your discretion. The Players NIL is not a certified personal development or financial coach and does not guarantee any financial or professional results.

      Mark Koesterer
      Founder

      Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.

      At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.

      It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.

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