The Role of Sports in Childhood Education We have Frederick M. Hess joining us, though you might know him as Rick Hess. He’s a senior fellow and the Director of Education Policy Studies at the American Enterprise Institute (AEI). Rick is a well-known voice in education, focusing on K–12 and higher education issues. He’s […]
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The Significance of Sports Philanthropy In today’s episode, we are joined by a visionary leader in the world of sports philanthropy, Roy Kessel, the founder of the Sports Philanthropy Network. Roy’s mission is to harness the power of sports to build stronger, healthier, and more inclusive communities. Through the Sports Philanthropy Network, he brings
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The Evolving Definition of an Influencer I’m thrilled to introduce our guest, Jake Deschene — an entrepreneur with a passion for both sports and business. Jake has expertly combined his expertise in advertising and E-commerce to create Athiliates, a marketing and branding agency that bridges the gap between athletes and brands. In this episode,
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Brand Building for Lifetime Opportunities We are pleased to speak with Allie Miller, a sports and entertainment sponsorship professional, who specializes in Collegiate NIL. As the CMO of 1Oklahoma, a newly formed entity, Allie and her team are using the NIL platform to help create and manage lifetime opportunities for University of Oklahoma athletes.
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What is REAL NIL? I recently came across an argument claiming that revenue sharing and NIL (Name, Image, Likeness) are the same. I want to thank Braly Keller and Opendorse for sharing their thoughts in their fabulous newsletter, NIL Blitz, which I read every week. While I respect different opinions, it’s important to
The Grind: What It Means to Invest in Your Career Please welcome Genevieve Garruppo. Our conversation revolves around how we can inspire, educate, and inform people about careers, passion, and chasing your dreams. Genevieve talks about graduating from college and trying to build her career, grinding away financially at her first job in San
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The History of Athletes as Influencers Since the earliest civilizations, athletes have held a significant role as influencers in sports history. From the gladiators of ancient Rome to the Olympians of ancient Greece, these athletes have consistently captivated audiences with their physical prowess and charismatic personalities. They were competitors and entertainers, revered by the
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Marketing Is About the Stories You Tell “Marketing is no longer about the stuff you make but the stories you tell.” Seth Godin, Bestselling Author and Blogger The digital age has given rise to a new influential figure known as “influencers.” These individuals sway people’s behaviors and choices, shaping opinions and preferences across various digital
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Unlocking Future Opportunities Through NIL Education In the ever-evolving world of sports, it is crucial to prepare our young athletes with more than just physical prowess. As the image above shows, a dedicated coach leads a diverse group of young athletes up a hill, symbolizing the journey toward a brighter future. This path is
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The Power of Force Multiplication: Unleashing Your Message’s Potential In today’s interconnected world, force multiplication has never been more relevant, especially in social messaging. The image above, depicting an athlete dropping a pebble into water, perfectly illustrates this phenomenon. Just as the pebble creates ripples that expand outward, a single message can generate a
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The Five-Pillars Course is now available!
Enroll by August 31, 2022 and get it for only $525 (Reg. price $585).
Use code tpnil60 on the checkout page to redeem.
We can’t wait to help you build a brighter future.
Please note: The Players NIL Five-Pillars Course is currently available for purchase and the first Pillar module is live and can be accessed today! Each subsequent Pillar module will be released in the coming weeks according to our release schedule:
Pillar 1: Personal Brand Development
Available now!
Pillar 2: Influencer & Brand Relations
Available now!
Pillar 3: Legal, Tax, and Compliance
Available now!
Pillar 4: Philanthropy and Community Service
Available now!
Pillar 5: Financial Literacy
August 9, 2022
Let’s get started today!
We can’t wait to help you build a brighter future.
Welcome. I’m Mark Koesterer, founder of The Players NIL, and I have a deep passion for this work. My background includes a long and extensive relationship with the sporting industry. As a former college athlete, I have first hand experience navigating the collegiate world. As a father of college athletes, I was actively involved with supporting the requirements needed to compete at the highest level, while maintaining focus on broader life goals. As the president and CEO of Sports Studio, I helped build a successful Hollywood sports and entertainment company.
At Sports Studio, I interacted with athletes, brands, production companies, professional sports leagues, and agents. All of this gave me expert-level experience in digital marketing, branding, production, group licensing, sponsorship, influencer marketing, apparel design and production, and fan engagement.
It’s ALL of this collective experience that I offer, while bringing you a premier level of service that will help you reach your goals. If you would like to learn how to build your brand and maximize your NIL potential, contact me today.
The Players NIL is built for YOU.
